Description
The “I love Saab” campaign was launched in 2010 to support the Swedish brand, which was fighting for its survival.
The initiative began independently of the decisions made in Trollhättan, Switzerland, or Belgium.
The exact origins can no longer be traced.
To demonstrate our connection to the brand, we have relaunched the campaign. In the traditional 2010 design, because we carry Saab in our automotive hearts.
The slightly more traditional version of the I love Saab mug is the "Classic" version, which shows the Saab heart in the 2010 version.
We had the mug finished in Germany.
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