Description
In 2012, Saab Automobile Parts AB launched a public awareness campaign with the support of a Frankfurt advertising agency ( link ).
The slogan “Saab – more than a car…” was intended to make the difficult times behind the brand forgotten.
Instead, the focus should be on the Saab spirit, concentrating on what one had, and the joy of the cars.
The campaign was a complete success; the sticker with the slogan was so popular that Saab AB had to keep reproducing it.
The sticker, which is produced for us by a local printing company, is contour-cut and of high quality.
The length is approx. 18 cm, the height 5 cm.
Color: Silver/White
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