I Love Saab Collection

The “I love Saab” campaign was launched in 2010 to support the Swedish brand, which was fighting for its survival.

The initiative began independently of the decisions made in Trollhättan, Switzerland, or Belgium.

The exact origins can no longer be traced.

To demonstrate our connection to the brand, we have relaunched the campaign. Largely in the 2010 design, because Saab is in our automotive hearts.

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